Author Archives: Doug Armstrong

I have been in the customer service business all of my working years, in different forms of businesses. Emotions are what drive me to capture images. I like it when customers look at their photo's and the emotions from that day or event come rushing back. I use the best in Canon equipment. My style is both natural and off camera flash mixed with small to large light modifiers. I do all of my own image editing from conservative to extreme beauty retouching. I would like to use a quote from Photographer, Kevin Kubota. That, I myself work by. "I'm a photographic impressionist. I want to capture the mood, or feeling, of the scene as it stands before me. The mood can be entirely influenced by context, sounds, relationships, smells, tastes, history, fantasies, or even alcohol. How I convey that feeling is my individual style and art. The tools I use are inconsequential." I, like Kevin, carry a large tool box. I also design my own albums. Being able to provide this for my clients, offers them more variety and flexibility. My goal and persistence is to be the photographer that every client was happy they selected to record their life. DA Visions a wedding photography service in the Lehigh Valley and surrounding area. We use the finest Canon equipment and specialize in natural and off camera lighting. Photo composites and enhancements are our specialty. Please visit our web for more information


DA Visions Photography has been listed on Thumbtack for a couple months. I see quite a bit of activity on it and from it. I guess it’s doing the job. It’s a web presence that steers potential clients to you and you have the opportunity to bid with quotes. These quotes cost me money. The issue I have is that anyone randomly can just enter a Google search  playfully and not seriously looking for a wedding photographer. They fill out a short description of what they had in mind and Thumbtack sends it to me. I spend $$ to buy credits and send a quote. That’s it. The problem is most are just playful inquires or phishing for price ranges and have no real intentions of hiring anyone. Most are unrealistic expectations. Example, 8 hours of wedding coverage and they only expect to spend $200-$400. That means to me they are not serious at all. Another, wanted headshots but not until next year? Makes me chuckle. So what do I do, well, I still look through them but I only try and pick the ones I think are real. Problem is, they are few and far between. =)

wedding photography

Shades Of Grey

Although I have never seen the movie, I do know all about the shades of grey =) #shadesofgrey
It is an important part of setting your tonal values for the image you would like to capture. Any “good” “professional” photographer will know this. Not only is it having the knowledge about tonal values and zones but also how your camera sees a scene and meters for it and what will you do with your camera to adjust it to set your zones where you want them. Setting it on “P” or any auto setting won’t cut it.

Wiki: The Zone System provides photographers with a systematic method of precisely defining the relationship between the way they visualize the photographic subject and the final results. Although it originated with black-and-white sheet film, the Zone System is also applicable to roll film, both black-and-white and color, negative and reversal, and to digital photography.

An expressive image involves the arrangement and rendering of various scene elements according to the photographer’s desire. Achieving the desired image involves image management (placement of the camera, choice of lens, and possibly the use of camera movements) and control of image values. The Zone System is concerned with control of image values, ensuring that light and dark values are rendered as desired. Anticipation of the final result before making the exposure is known as visualization.

Here are my shades of grey =)


Headshot photographer Easton PA

I recently put together this sample video showcasing the variety of headshots available with DA Visions Photography. Also, some behind the scene looks and video. Most headshots are done on premise. Advance booking is required. Being mainly a wedding and Bar Mitzvah photographer,  a large studio is not warranted. In the case of headshots and portraits I do have a small working studio in my home. The benefit of not having a large overhead is passed onto the consumer with affordable pricing. But don’t be fooled, I have a  plethora of  modern equipment at my disposal. Please visit the “headshot” page for many more examples of different light scenarios and background looks. Visit the info/pricing page for current pricing. If I have light I will have shadows, with shadows I have depth, with you I have character. I don’t need much space for those ingredients 😉




Lehigh Valley Maternity

Lehigh Valley Maternity Photography

Sara and Mike recently had a beautiful beach wedding in August of 2013, and now it’s time to grow the family. Sara at 28 weeks is ready. They don’t know the baby’s sex yet, I think that’s cool as it adds to the anticipation and excitement for all the family members. We had a nice fun easy going session at DA Visions. Here are a few from their session.


Having fun

I recently bought and have since finished a fantastic book that Glyn Dewis had published, The Photoshop Workbook . I’m constantly learning and I love reading workshop type manuals. Yeah, I’m that guy that can put together anything with out instructions =) When I get the time and “Vision” uhm…DA Visions. plug plug. I like to vision an Idea and then work out how I’m going to send that idea, or message out. Some people call me crazy, but really I like to take life as a gift and try to have fun and bring smiles to people. I realized I spend a lot of time learning and sometimes, yes,  I read in the can. So, what better way to show Glyn how much I liked his book…so much so that I read it in the can =) I had this image in my mind of what I must look like in the “reading room” so I set out to layer one image of me opening the door and another of me in the can. I used one strobe plus ambient and balanced the color and some dodge n burn and you have it. I then sent it to Glyn via email and he replied…

“OMG that is brilliant!!! Absolutely brilliant! Doug can I share this? Glyn”

So, when a master retoucher/photographer asks to use my image and put it on his blog…uh that’s a no brainer. =)  anyway I’m glad to make him smile and get a laugh. And me, well, knowing  I can make someone oceans apart from me laugh and enjoy my image made me happy. As Glyn would say, cheers mate!

Oh, as for the picture click on his blog link 😉